brand philosophy

Premium Level: Premium Lifestyle

Le-Vel was created and envisioned with a greater purpose, a premium plan. The plan was not to create just a product, or just a product line, but to build a global brand, a new icon. This brand was built to encompass ultra-premium products and premium product lines, to be a new brand for a better lifestyle and premium-seeking consumers.

The largest and most successful companies in the world are extremely good at one thing: they build brands, not products. They are so successful with this singular focus that they can put their logo on anything and it is passionately accepted worldwide. As the Le-Vel vision is birthed with THRIVE, it will continue on with multiple brands and future premium products. Le-Vel will be a global giant; our logo will be on different products spanning multiple industries, wherever you go, our logo will go with you. The quality, passion and efficacy with the THRIVE product line will consistently and flawlessly be incorporated to all product lines, because the true focus, our passion, will always be The Brand: Le-Vel.

To build the Premium Lifestyle Company, we knew we had to create a premium product line but also look beyond just a product, we had to envision a larger purpose, a deeper reason for what we were doing. We had to create the one and only Premium Lifestyle Brand.